Testimonials - What people say about Larry Chambers; His books & Attraction Marketing

“I just closed a multi-million dollar account from a complete stranger who found me.  Sometimes just one idea can be worth a 1000 times its cost.  I recommend Larry Chambers Attraction Marketing Series.” 

James O. Lunney
Author of Surviving the Storm
Founder of The Wealth Strategies Group

“Over the years, I've watched ordinary people become industry icons and wondered how they achieved the recognition. I looked behind the scenes and found Larry Chambers.In 2000, I sought him out to help me develop a credibility marketing program based on publishing articles and books.

We now have doubled our clients who have 300 percent more assets by following the Larry Chambers Company marketing system: Plus, by writing a book I now have the visibility and expert status recognition and I’m solicited to give speeches and paid to give my talk.”  

Don Schreiber, Wealth Builders,
and author of All About Dividend Investing
McGraw-Hill 2005.

"I don’t know why other people hire you — I guess it is so that they can get a book published or have you write something for them. To be sure, I hope to get that too. But, I think the core reason I hire you is that you empower me and I always feel better about myself, my life, and my prospects after talking to you. I am not sure how you market that but I would argue that ability is far more important than teaching someone the mechanics of attraction marketing. Please understand that I am not denigrating attraction marketing. Rather, lam suggesting that your ability to empower is at the very heart of teaching someone how to do attraction marketing. Phrased another way — I think you have a unique ability to help people discover what about them can be made attractive. Thanks"

J. Wayne Firebaugh Jr., CPA, CFP

“Larry, I love this piece so much. It came out great in the magazine, and I have it on the syllabus to use in course on Literature of Love and War next semester; I posted the unpublished version in my course website this term and students loved it. They really connected with it, and the writing was definitely top-notch."

 Aimee Berger, Ph.D.

 “Larry Chambers’ First Time Investor books offer real-world investment applications in an understandable way”

Jack Canfield
Chicken Soup for the Soul
#1 New York Times bestseller.

“We hired the Larry Chambers Writing Company to write and placed articles and industry-specific educational books that we use at speaking engagements, conferences and as hand-outs to investment advisors. We began 2000 with approximately $1.9 billion in assets under management.  By 2005, that figure had grown to $11 billion and one year later we reached 20 billion.  Our marketing theme at Thornburg is to build product visibility, primarily by demonstrating value by educating advisors. We are a small mutual fund company located in Santa Fe, New Mexico, who has the same visibility of a much larger organization.  We have accomplished this by combining targeted PR, advertising and Larry Chambers’ credibility marketing—writing articles and books directed to educate our market. I believe this is the secret to growth.”

Ken Ziesenheim
former President of Thornburg Securities
Managing Director of Thornburg Investment Management Company

 “We started a brand new company and turned to the author to help us get our name known in the industry.  Within two years, we’ve become a household name in the money management industry.  A big part of our success is due to Larry’s efforts and the use of Larry’s strategies to publicize our firm.”  Len Reinhart, President, CEO and Chairman of Lockwood Financial Group

For most of my career I’ve been focused on building a successful business.  I understood the benefits of public relations and publicity – getting my name mentioned in one of the business magazines or trade publications or, better yet, having my name appear on the front page of the Wall Street Journal.  At least I thought I understood the benefits. 

It wasn’t until I met Larry Chambers, who introduced me to the concept of credibility marketing, that I understood the power of the printed word.

Let me explain: I've spoken with many public relations firms that promised me they would generate millions of impressions by having me quoted in one of the major newspapers, magazines, or, even on a national television or radio show.  In the early days of my career, I even hired one of the top traditional public relations firms. It worked great for my ego and for my mother.  But other than that, the benefits were very minor relative not only to the cost, but the time and energy commitment. 

In 1992, we invited Larry to interview with our firm along with several traditional public relation firms.  We were expecting to award the contract to one of the major firms who would guarantee us TV, radio and major magazines. Instead, we unanimously awarded our business to Larry who told us he wouldn’t deliver any of that.  Larry told us that traditional public relation firms don’t work well in the financial services community.  We’d had enough experience to recognize that he was right. 

What he did differently was to lay out numerous magazines and books that he had written or helped write in a process he calls "coach writing" for top financial advisors. That guaranteed that the advisors would have all the credibility they desired in their target market.  He showed us how to identify and contact the right editors of the magazines our target market would read, we would help them fill the need of publishing information from a top expert and, at the same time, it would position us as an expert to the readers\

Larry has helped in every part of our credibility-marketing plan -- which has included the completion of three books, all very significant sellers with major national publishers, and hundreds of magazine and professional journal articles. 

Within two years from when we began our relationship with Larry one trade journal article alone brought in $65 million to our firm.  And there is not a week that goes by that someone, either an advisor or an investor, doesn’t contact us to find out more about how our firm can add value.  All of this is due to credibility marketing. 

Never once in any article did Larry position RWB as a great firm.  Instead, his strategy was to position us as a provider of knowledge to investors to better understand how markets work and for advisors to learn how to build great asset management businesses.  Once you understand what you want to stand for, using credibility marketing can effectively position you ahead of the rest of the competition.  In 2000 we sold our firm.  We estimate that our credibility-marketing program accounted for an additional $15 million dollars of value to our firm. In fact, the company that bought us was outside the United States and had found us by reading one our articles.

Larry Chambers will walk you through the steps necessary to position yourself as an expert in your target market.  You need to pay attention.  They work if you implement them properly, and can mean millions of dollars to you.  Your future clients are counting on you.

  
John J. Bowen Jr.
CEG International

In 1990 The Institute for Investment Management Consultants (IIMC) had less than 100 members.  Larry Chambers was hired to create a PR program. With the help of two simple Attraction Marketing tactics—writing a monthly column in a trade magazine, and a stay-behind-technique offering a free booklet—the organization’s membership swelled to over 2,000, with a prospect list of 10,000—all without spending a dime on advertising!  Before the Attraction Marketing program, no one had even heard of the Institute. Today, investment professionals and the investing media around the world recognize the IIMC designation.  

Dan Bott
Chairman IIMC

2/4/09
Larry - I sent chapter one to a prospective client yesterday.
He thought Chapter 1 was written about him and his current problems.  He went from $5.2 to $2.1 million in less than a year.
He asked for the rest of the book and transferred his money to me the same day. I hope this is a good sign for the book. 

Lee Hull

2/6/09
Larry, I don't think I ever told you, but I grabbed a copy of your clients ERISA book years ago, probably when it first came out. I think I picked it up at a conference. I thought it was aimed at reporters it was so well-focused on the topic, and it got me through a lot of retirement plan stories!

Thanks

Richard J. Koreto

“We started a brand new company and turned to the author to help us get our name known in the industry.  Within two years, we’ve become a household name in the money management industry.  A big part of our success is due to Larry’s efforts and the use of Larry’s strategies to publicize our firm.”

Len Reinhart, President, CEO and Chairman of Lockwood Financial Group

“Last year we sold our firm.  We estimate that our marketing program accounted for an additional $15 million dollars of value to our firm. In fact, the company that bought us was outside the United States and had found us by reading one our articles.
Enough said.” John Bowen CEG International

Hi Larry, I have begun using the workbook. Overall I have found your workbook excellent. I found your chapter on the use of stories to be particularly interesting as it is not something I have come across before but intuitively it makes a lot of sense. I particularly liked the following nuggets of information

• Let people come to their own conclusions, the printed word is the most powerful
• Build up a positive image and create familiarity, it takes on average seven communications to be effective
• Identify possibility in every conversation. Focus on how customers benefited from you rather than your own success
• Article must have positive results - more effective than focusing on the negative, use confidence builders
• Use the law of reciprocity to your advantage

Huge Gallagher
UK 2008

 
Dear Larry,

You are responsible for the placement of over 40 articles with me while at AEGON and TIAA-CREF which resulted in over 100 quotes in other articles and books.  His work led to the cover story of Financial Planning about the work we were doing at TIAA-CREF to develop the advisor business.  If you Google Michael Lane AEGON or Michael Lane TIAA-CREF most of the articles you will view were a result of Larry managing relationships on our behalf with industry media.  Larry has the ability to not just help in article writing and placement, but also direct media people to who they should speak with for quotes which created an image in the market, in less than 2 years, that AEGON was the thought leader in the annuity industry.  That has since waned… after I left and they went back to traditional advertising and marketing.

Michael F. Lane
Vice-President Dimensional Fund Advisors

Larry,

thanks for the note.  thanks, too, for the bluntness.  meantime, i'll keep trying to own the right-brain stuff.  you're right that it's important to stick to one's knitting.
cheers,

dan pink

 “Larry Chambers is the secret weapon behind many of the most successful financial service companies in North America.”

Steve Moeller
President and CEO
American Business Visions

 
“We’ve picked up 50% more clients with three times the average account size after writing a series of article and a book, Building a World –Class Financial Service Business, Dearborn Trade. I now have visibility and expert status recognition and today I’m solicited to give keynote speeches to prospects and clients.  It’s a marketing process that works.”  

Don Schreiber, Jr., president and CEO of Wealth Builders Inc., a Registered Investment Advisory firm

"Larry Chambers’ ideas were fresh, new, informative and helpful!" 

Lucinda Fairfield
American Securities Advisors

“Larry, Just a quick note to say thanks.  I just got off the phone with an advisor who called me to let me know that he used my book to help close a $1.4 million sale with a new client.  Writing a book was a long-term strategy, but is already paying off.  Thanks again, Larry!”

Michael Lane
Director, Advisor Resources Division
AEGON Financial Services Group

“Larry Chambers has skillfully mastered the art of PR.  His book, just like his articles, captures the true essence of what any professional needs to know to be successful in the area of public relations.”

Jeffrey H. Rattiner
Editor-in-Chief of Financial Advisory Practice
President of JR Financial Group Inc.

“Having worked with Larry as his editor on several books, I have witnessed first hand Larry’s extensive knowledge of what it takes to become recognized as an expert.  That’s what you will learn in this book.” Kevin Commins, Senior Acquisitions Editor, CCH Inc.

“Marketing is the most important product of business success, and Chambers’ book is clear, concise, and infinitely helpful.” 

Chris Bunch
Bestselling author of The Seer King Trilogy

"We recently completed a tape session on how to use articles and media, with our advisors and representatives. We found Chambers’ ideas and concepts invaluable in growing a financial practice."  Deb Hansen, Marketing Manager, American Securities Advisors

"As a consultant and market researcher, knowledgeable of both the financial securities and publishing industries, I realize how rare it is to find a how-to book that really addresses a need the audience has and offers solutions that readers can and will be motivated to implement.” 

Russ Alan Prince
Expert on the psychology of the affluent
Author of Cultivating the Affluent and Building Your Business

“Your marketing system helped me get my first article published.  People associate a level of competency with you that may go far beyond your actual skills and knowledge."

Gary Pia
Pasadena, CA

“Larry Chambers convinced me there was a better way than self-publishing.  I’m very thankful to Larry for helping us find a publisher and editing our new book 'Financial Planning in the Year 2000 and Beyond.'”

Tom J. Nohr
CFP

“Larry Chambers knows the media and knows what is important for them.  With a wide range of by-lines and several successful books under his belt, he knows how to get the attention of editors.”

Gregory Bresiger
editor, writer

“After hearing Larry Chambers speak on PR, I put together a folder of articles, some I had written and some about me.  I now hand them to prospects when we first meet.  It takes me past the initial awkward phase of a first meeting.  Instead of me saying, ‘I’m an expert,’ the articles say it for me.  They become my credentials.  It really breaks the ice.  I no longer have to sell them on me.  I’m pre-sold.” 

Leon Spheris, First Vice President
Dain Rauscher, Chairman of Advisory Board of IIMC and past President

“I’ve seen first hand the power of a positive media image in building business success.  Today it’s a matter of survival.  Larry Chambers’ book can put you on top of the pile.”

Woody Gair
former advertising agency executive vice president

Jeff Shoffer, President of Strategic Resources Planning, Inc., Toledo, Ohio, used just one tactic in an investment seminar and had eight new clients sign up out of fifteen prospects. Jeff estimates that that one seminar brought in over $4 million of new money for his firm to manage.

 “One simple 750-word foreword in a book became the basis for our entire marketing campaign promoting AFS Financial Advisory Services.  It immediately elevates us above the competition in that we have a lot more credibility.  It has, become our business card.”

Bobbie Glass
CFP and President of AFS Financial Advisory Services

The article you helped me with is going to be printed next month in a local small business newspaper here in Scottsdale. Plus, I was quoted three times in the Arizona Republic last month and the editor of WORTH magazine has responded to a query letter and asked for an outline for an article.

Thanks
Stephen Lomsdalen
ChFC Branch Manager LPL

Seminar feedback
Dennis Park: "Surprised! Wasn’t interested in publication previously."
Richard McFarland: "Discovered it would be possible for me to draft an article to increase my exposure to my market."
Dan McKenna: "This has been the most productive session to date. It gave us information that we can use writing letters, articles for clients and prospects."
Chuck Putney: "It was great that he got us involved."
Richard Pear: "Useful information. Very participatory."
Carl Mehl: "Excellent material."
Craig Martin: "Stimulated me to study how to write my articles."
Bob Ericson: "Stimulated me to write my first article."
Bobby Glass: "I plan to have an article published! I like his strategic approach."
George Brown: "Best treatment I have seen on writing and publishing articles."
Carl A. Munding: "Multifaceted resource yet can focus – a real plus."

Greetings,
Recondo is one of the few books about Nam that isn’t full of shit. Thanks for a book that I could give my son to read so he could see some of what I went thru in Nam. Thanks again and I enjoyed reading “Recondo’.  Good book.

J.C.Daigier
Buffalo, New York

I can’t thank you enough for today. I am STILL on cloud nine and can’t believe the doors that are opening. It is amazing. I just got through sharing with my husband what Mr. Chambers shared with us today. It felt like today was just for me....l hope that the rest of the class learned something as well but my goodness it was a definite eye opener for me. It was kind of scary being so vulnerable about this business with everyone listening but what a great teaching tool. I have always thought that whatever I do should be a help to others. If what I go through can’t help someone else, why do I go through it? So, I pray that the class learned something valuable today as I did. My goodness....such nuggets my cup is overflowing with the information he gave me today.
Thanks again. You are amazing.

Jock’Lene
Texas Tech University

I think your book on the hunter gene will be a gripping read and will hear the shame of many people who have been misunderstood, overmedicated, and misdiagnosed because of their natural perspective on the world.
I suspect a book like yours will land you on the reading circuit, so please keep in touch with the progress of your book and I will keep an eye out for you at my local bookstore.
With best wishes,

Dr. Laura Kerr
Participant Iowa Writers Summer Workshop

Subject: RE: Original Hunter Farmer
Thank you so much for sharing with me!! I printed off a copy for my husband to read also, especially the part that also addressed hunter girls. I’ve only a few minutes till I have to head back... will talk to you after labor day. Thanks so much for keeping in touch. I love your stuff. The message is important, needs to get out there, and you have the guts to actually do it. The real value of the week was meeting people like you who are out there “doing it” and using it as a model to motivate myself to change my own habits and eliminate excuses yeh yeh. . . .. I’m cheering for ya.
Thanks,

Tami Maisel

Larry, Right on! Your points are right on, very intelligent and I’ve never heard anybody talk about the Muslim problems from this angle.
Larry, run for President, you’ve got my vote!

Neal Frankle, CFP
Wealth Resources Group

Mr. Chambers, I’ve started this email a dozen times over the past few years and felt a little silly about seeming like a kook fan, but I lost my dad 27 Dec, 03 and decided this is really important. I want to thank you on behalf of those of us whom never could hear our fathers’ memories and stories from Viet Nam. Thank you for telling us about what you went through. About the life-long friends, the pain, the triumph. My dad could only speak of very minor things. Anything beyond generalizations would cause him a breakdown. He was a Marine. I did as much research about any places or names as he would say, but it isn’t much. He did some recon too, though that was not his MOS. I guess I’m saying that your story is his story. You may have been in different areas, seen different things. But your sacrifice is the same. Another reason that I want to thank you is that since my dad could never speak of his experiences, I could never speak of my experiences. He would be the only one who would understand and I could be safe to tell. I spent time in places in the late ‘80s that we (the US) were not supposed to be. My teammates went into memory on some missions and I cannot speak of their sacrifice. So, thank you Sergeant Chambers. I feel like I know all of you better than my dad. No more blah, blah, blah from me.

Sincerely,
Michael Bolton Former 3\502, 101 ARN member

Larry I spoke with you yesterday by phone. I asked you about following the query letter inquiry in your book or following my instinct and sending a genuine complement to an editor for an article she wrote. You suggested the latter. I sent an email and made a few points about why I liked a specific article. Then mentioned I had a few ideas on future articles and requested a phone call to share some other feedback. She called me today and we discussed the article, the magazine’s vision and her start up struggles to get it up and going. She shared with me what she was trying to accomplish with its publication and that it had been a long time dream of hers. I offered myself as a resource for to network with people in my part of the state and she was thrilled. I also told her that if she ever needed to interview someone in my part of the state and was running behind a deadline, I would be glad to help. Then she asked if I could help her find someone to write a financial article each month. So after our 30 minute conversation today, not only will I get a shot at interviewing successful people for future articles in my target market, looks like I will also be writing a monthly column as well. Thanks for you expertise and for picking up your phone yesterday.

Troy A. Kestner
CFP vice President Arvest Private Banking

Flag Status: Flagged
Larry, I love this piece so much. It came out great in the magazine, and I have it on the syllabus to use in course on Literature of Love and War next semester; I posted the unpublished version in my course website this term and students loved it. They really connected with it, and the writing was definitely top-notch.
Maybe you should write a memoir or essay collection that spans this portion of your life (“the Vietnam years”) and ends with this piece? You’re so talented and have so much to write about.

Aimee Berger, Ph.D.

To: Boyer, John publisher; Subject: your small book How to Write
I am enjoying and reading carefully your little well organized tome on investment policy statement. It will be very relevant to a foreign assignment I am going on for the next three weeks. I am a financial consultant and will be working on a project in Bosnia. I will use several of the themes you have used in your books in my work, there is another part of my work which is a bit more difficult.

Best,

John Wetherhold
CFA

Larry,
Last night I drove home and thanked God (or whoever you pray too) for our meeting yesterday! It’s been a long time since I’ve met someone that I “look up too.” Bottom line, what you said made sense and it still makes sense...you made a powerful point by saying everything I was feeling and wanted to say but for one reason or another couldn’t...so thank you!!!

Anyway, yesterday was the first time in a long time that I actually felt optimistic about my future and I have YOU to thank for that! I’ll never forget the impact of our meeting last night! Thank you for EVERYTHING.

Larry, I need to focus on myself above all but I can’t just forget about it...there is balance to everything and that’s what I’m looking for!

Respectfully, BT

Subject: Good Article: The Income Barista
You captured my investment philosophy to a ‘T’
Louis Cornell

Great idea! I worked on this with the team today, and we’re now we’re gearing up to release the book on 9/7. I need to confirm that with our mfg. manager but that’s our intention. I’ve notified marketing and will discuss the new timeframe with publicity as well. On another note, could Jim write up a slightly more detailed analysis of what’s going on in the real estate market for our understanding as publishers? It would be incredibly helpful and we would be most appreciative.

Many thanks Larry!

 Jeanne Glasser
editor McGraw-Hill

I enjoyed your book so much I’ve decided to consider Financial
Planning as a career. I’ve been a professional trader most of my adult
life on the floor of US futures exchanges. I have many friends and
contacts that have made significant amounts of money on the floor only
to manage it poorly off the floor.
The biggest trick to financial success on the trading floor is not to have a market opinion, unfortunately it doesn’t translate well off the
floor. So after some bad experiences on their own they turn to a
broker/salesman and get taken advantage of. Do have a recommendation
for training resources for myself ?

Sincerely,

Jay Sidie

I just finished your excellent Roth 401(k) article in Financial Advisor. Thank you for sharing your insights. I have read probably a dozen articles on the Roth 401(k) and yours was by far the most comprehensive and useful.
One question that I have, and may have just missed in the article, is whether a participant can withdraw contributions (as distinct from earnings) at any time without adverse tax consequences. If you have a moment to respond, I would be grateful. In any event, thank you again for sharing your expertise.

Steven M
Sudeley Financial Mgmt., LLC

Subject: The Fiduciary Audit File
One of the best written articles that I have read in many years. Thank you. Would you mind if I mail it out to clients and prospects?
Thank you.
Dick Kamper

Mr. Chambers, Thanks for sharing your thoughts regarding the significance of the Vietnam War. Ken Paulson, the editor, and I read your submission and appreciated the feedback. I also shared your comments with editors of The Forum page for review.
Best regards,

Brent Jones Reader
Editor, USA TODAY

Since Lee will not be back in Nashville until the 30th, took the liberty of taking the book home with me for the weekend to read because I too am a Vietnam Veteran. I was with the First Marine Division, First Shore Party Battalion. Forgive me, but I could not help but chuckle when I read about the lightning strike. That had to be one hell of a night.
I did enjoy the reading.

Jerry Bentley
Personal Manager Lee Greenwood

RECONDO: Amazing! It’s rare that people who actually do things worth writing about actually write about them, and even rarer that they write about them well and usefully. My first writing teacher — the novelist Joyce Carol Oates — used to opine that this was the case because people who did things didn’t need to write about them. In any case, I’m very glad to have read it, and very glad to know you. One of my great regrets is that I never went into the service — knew how hard it would be, and academia is much easier, even though it frequently goes against my grain.

Thank you very much,
Pinckney
Iowa Writers Professor 

"What a great story! I want to show it to my wife, who is chair of the English Dept. at a public middle school. (The line about serial killers is priceless.)"

Richard J. Koreto

"The book proposal process was completely foreign to me. With support and coaching from Larry Chambers I moved from query to proposal acceptance in a fraction of the time it takes many new writers engaging in the publishing process. With the green light from Ten Speed Press (look forward to finding my book in the stores nationally next spring."

Regards,

Joe Bruzzese, MA.

"Larry sit down ‘cause you’ll swear I’m lying... Do you remember me saying, “I will be the poster boy for your Marketing program? Guess what... Just check out this list of accomplishments (10 short months in business and the book is only 6 months old). Note the very first entry. I’m going to be a regular columnist in the largest Ag publication in the nation -1,000,000 circulation! I actually wanted to surprise you with this news by sending my first issue (which I will do), but it doesn’t come out until November.  One of the “Big Five” tractor manufacturers), purchased 600 copies for distribution to all corporate management and to attendees at their national convention.  California Farm Bureau Federation currently negotiating to purchase 500 copies for distribution to attendees at their, upcoming annual conference.  Upstate Business Journal: I am a regular columnist for Upstate Business Journal distributed monthly to 14,000’business owners here in the North State.  Farm Journal: My regular succession planning column premiers in the November 2006 issue.  A feature focusing on my book will also appear in a winter 2006 issue. Farm Journal, with a circulation of about 1 million, is geared to high production agricultural leaders.  I am currently in discussion with the editor of Farm Journal to be involved in the seminar tour and TV appearances."

Kevin Spafford
Author of Legacy by Design

"Larry: Thank you so much for your time last week, it was truly the most enjoyable and productive time spent in my career. As impressed as I was before meeting you, those expectations were exceeded greatly."

Thank you again,
Andrew

"Hi Larry!
I really am touched by your article, and must also admit to studying your style and how you develop a story. You do such a wonderful job of sharing your experiences while keeping focused on Dean Gibbons.

It’s truly a good deed to give thanks to those that helped us in our greatest times of need--a gesture we all would be wise to invest in from time to time.
I hope you are at a good place in your life. You look quite reflective sitting on your pretty porch."

Warm regards,
Laura

"My name is Matthew Kuln I’m 15 and live in Mattawan, MJ. I recently read your book Recondo and loved it. I just wanted to say than you for all of the shit you went through in Vietnam and want you to know that these are still many people who have the utmost respect for you.  I just wanted to say thank you for all you did for our country."

Matt

"Wow, talk about a butterfly effect! I love how willing to be of service you are to ‘really anyone that asks. Your honesty mixed with your experience is hard to forget, which means you stand out. to have experience in something is great, but to use it as a guide to helps others is even better, and what your doing is mixing that with the TRUTH which puts you in whole separate category of un-stoppable force! You kinda of remind me of this rhino I saw. it’s a large strong focused rhino running towards it’s goal.  I saw that and I thought of my dad.

I love you. I love you. I love you.
Your Daughter,"
Christin

"In business there are two sets of rules. One for the outsider, which is usually used to exclude people, and then there are a second set of rules for the insiders, the people who already know each other and really know how the game is played.  Larry known’s the rules for the insiders."

Hesh Reinfeld

"Larry Chambers is cool under pressure.  And after only 30 minutes of speaking to him I learn more then any leadership school or motivational lecture I have ever attended.  You have the unique ability to bring people of different back grounds and motivate them to work as a team to accomplish any goal.  Bar none he is a builder of men, Larry Chambers lead from the front.  I owe my success to him for sharing his talents and abilities."

MSG (ret) H. "Mad Max" Mullen
75th Ranger Regiment, A Co ft 75h, B Co 7id 75th CCo 75th/ Ranger
course instructor

"Dear Mr. Chambers,

I have always admired the countrys who “fought” the cold war....Here in Denmark we just “stayed low” and let NATO and the USA protect us, we even had the nerve to criticize the USA for fighting…

In Denmark standing up for freedom is almost a dirty deed, sometimes l am ashamed of being Danish and that brings me to the point, you guy’s had to fight when you country asked, even when people was calling you baby killers and all that crap.  I also know that many Vietnam veterans have been given the shitty end of the stick many are dying like flies way to soon, and that makes me sad, no one should die of a horrible cancer age 50 because they at age 19 walked around in a jungle that has been sprayed with agent orange."

Yours sincerely
Bo Hermansen
Danish army’s Dragoon Regiment
8/16/2006

George Getty