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The Attraction Marketing Workbook - See What's Inside
The workbook is a unified course of action designed to create a marketing program that continually reinforces the power and the unique value of your services with a method of communicating your value to your clients and customers. I created the workbook as the container for the Attraction Marketing Process.
Larry Chambers
Individual Booklets
Individual booklets can help you with individual projects; for example, writing an article, a book, or finding a publisher, but that is not a marketing program. I have helped many people write and get their books published, but without an ongoing marketing program and underlying attraction theme, most books miss out on a huge opportunity—and soon retire to a storage unit.
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Autographed Books by Larry Chambers
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Creating Visibility
By making something transparent and easy to understand you win your audience’s trust. |
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The Vision Mapping Model
Traditional business planning, by design, suppresses content, prevents reflective analysis, and limits participants’ ability to interpret the value of information presented.
When information is stacked in time, it becomes difficult to evaluate or to compare relationships. Bits of information are, after all, only that—and don’t hold our attention for long.
Your visual map not only defines a unified course of activities and actions, but helps you distinguish between activities that connect to your desired outcomes and those that do not.
Hardcopy $40.00 | Download $19.99
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Uncovering Your
Unique Value Message
It’s easy to see activity; it harder to see value. That’s why it is up to you! If you don’t define your own unique value, you will continue to remain invisible. When you can identify and articulate what it is you do and how you solve problems for clients, your value becomes obvious. Your selling cycle is dramatically shortened, resulting in increased productivity.
Hardcopy $40.00 | Download $19.99
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The Story Solution
How to Find the Story That Reveals Your Message of Value! The key to successful communication is to take the imaginative leap of stuffing yourself right into your listener’s shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart. How that person perceives what you say is even more real, at least in a practical sense, than how you perceive yourself.
Hardcopy $20.00 | Download $9.99
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Writing for Success
In our culture, writing is the leading indicator of knowledge and is considered to be proof of intelligence. Being a published author raises your image and gives you instant credibility. Raising your image is a critical component of attracting your target audience.
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The 7 Minute Author
An easy-to-follow writing process that provides a structure that can quickly turn your knowledge and background into something your audience can tangibly witness.
Hardcopy $40.00 | Download $19.99
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The Placement Planner
The Placement Planner takes you through the steps of placing your articles with the right publications. Placement is not self-publishing or buying ad space. Placement is convincing a third-party editor that your manuscript has value and is something the magazine’s audience will want to read. Being published by a real publisher establishes real credibility.
This process gets your bylined articles and booklets published in target magazines and journals, providing the additional credibility of a third-party endorsement.
Hardcopy $40.00 | Download $19.99
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The Publication Finder
Gives you access to current trade magazines names, email addresses and phone numbers of active magazine editors, plus their individual guidelines.
Hardcopy $20.00 | Download $9.99
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Getting Noticed
Give people reasons to believe, rather than motivations to buy.
Provide something to the world before the world provides for you. When you do this, the world gives you attention, money, relationships, opportunities, and freedom. These tools will turn ordinary marketing materials, brochures, and booklets into high-value content that attracts! |
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The Lure Formula
The Lure Formula is a three-part process: Part one causes a ‘gap’ in knowledge that your prospects desire or need, leaving the prospects with an offer that leads back to you. Part two closes the interest gap by transferring knowledge.
This builds pathways back to you when the Lure/Fill-In-The-Gap Formula is in the form of a booklet along with the process for implementing this new information. The pathway sets up a relationship of mutual exchange, enabling the receiver to find you.
Hardcopy $40.00 | Download $19.99 |
The Bounce Back Booklet
Not only do you want your ideas to transfer, you also want them to stick. By stick, I mean that your booklet is understood and remembered. Stickiness means that your information has a lasting impact—the way you present ideas can change readers’ opinions.
Hardcopy $30.00 | Download $14.99
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How to Create a Super Graph
The Super Graph booklet will spell out the fundamental principles of analytical design and the analysis of evidence and help you create your own graphs that will not only amplify your content, support and document your message but attract readers.
Hardcopy $20.00 | Download $9.99
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Monetize your Past
Writing a book changed everything about my business and personal life. I was no longer Larry, the stockbroker; I became Larry Chambers, the author. People wanted to be associated with my success. I became recognized as an authority. I felt a kind of respect reserved for celebrities. Having a published book gave me a certain “abstract power.” Instead of being judged I got to do the qualifying. Do I want to work with this person or not, became my decision, not just the person who wants to hire me, or use my services. This process is suitably named – The Flip Technique. I know this may be a hard concept for some people to get, because it is non-linear and improbable.
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The Fast Book Process
Convert your expertise into a book that can change the world’s view of you.
The FastBook process will eliminates time wasted on writing something that has no commercial appeal with no hope of ever being published.
Hardcopy $90.00 |No Download
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The Master Book Plot
Actually, it’s a
BOOK TEMPLATE
for you to follow.
Hardcopy $10.00 | Download $4.99
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Get My Book Published
The Gameplan provides the template that will help you find access to the publishing process. This is a method of getting published by first enrolling a publisher at the beginning of the process versus at the end.
Hardcopy $30.00 | Download $14.99
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Attract Media Attention
People choose what’s familiar. Consumers find comfort in familiarity and discomfort in the unknown. Becoming known is the goal of attraction marketing. As a successful entrepreneur, you’ve proven that you have the ability to transform your vision into reality. Yet, as many entrepreneurs become successful, they reach a point where it becomes increasingly difficult to move ahead. They need additional marketing power, but who and how? |
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The Media Booster
This booklet will show you how to raise the community’s awareness of you, your service, and your organization, establishing you as an expert in the eyes of prospects, and elevating your visibility among other industry professionals.
Hardcopy $40.00 | Download $19.99 |
Your Media Kit
Get The Media To Know You! How? By providing your story to local reporters, editors and journalists, you can become the expert source for their articles.
Hardcopy $10.00 | Download $4.99
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The Presentation Optimizer
This tool triggers people into action by maximizing the rate of information transfer to your audience. We go right into action, reformulating your verbal presentations to deliver a powerful effect.
Hardcopy $40.00 | Download $19.99 |
Your Biggest Moment
This booklet shows you a fast method that will help you turn your ordinary presentation into a motivational speech—one that engages the audience and imprints your message.
Hardcopy $20.00 | Download $9.99
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Predictable Growth
Enrollment is what people do naturally when they are interested in, or see value in a service or organization. They get to decide. They select your group or service because of something they want or need for you. Your job is to find out what that need is and fill it.
I believe in order to attract lifelong customers, clients, readers or fans they have had to ‘self-select’ their way into your group.
Your want to your career, your business, your practice, your company or your organization to grow and prosper you are going to have to abandon old ways of thinking about marketing and stay out of the valley of commodization: in that valley what you can charge is decreasing; your costs are higher, and you will work harder and longer fighting against the never ending increase of competition. You have to capitalizing on the tools and systems that bring the best customers to you. |
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The Enrollment Process
The Enrollment Process Booklet includes everything you need:
- Action Steps for Enabling Referrals,
- The Top-Of-Mind Awareness System
- The Bounce-Back Booklet Mailing System
- Where to Find New Customers
- The Referral process, from first meeting to closing.
- Sample Letters
Hardcopy $20.00 | Download $9.99
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Your Marketing Department in a Box
The Attraction Marketing Workbook Is A Solution Product— a proven system that will change the way you market forever. Stop chasing prospects. Stop promoting the number of services you offer; instead, learn how to promote your expertise, utilize your unique abilities and demonstrate your value to your customers. Each strategy sets in motion the actions that give you an edge: tools to help pull prospects towards you by delivering information they need, and value they want. Consumers have unlimited choices about products and services, and before deciding to move ahead, they can find out almost anything and everything about you, your firm, your products, and your services.
The fast track to success is not spending your time on knowing everything about your market; the fastest path is in letting your marketplace know about you!
You will get everything you need in this 460 plus page workbook including all the tools included in the booklets listed in this catalogue, plus much, much more. |
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The Attraction Marketing Workbook
Buy an entire marketing department for less than a dollar a page!
Traditionally, we think of marketing as a toiling process through which we produce brochures, websites, mass mailers, etc. Afterward, we are left hoping for, a return on our investment, hoping we targeted the right market that will see our marketing piece and come calling. But seldom happens.
Consider turning your marketing efforts into something your audience can sample. Let them witness your skills, abilities and knowledge first-hand.
Leave your prospects with a sense of familiarity, a knowingness of who you are.
Hardcopy $399.00 |No Download
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