A Marketing Plan Anyone Can Follow

DESPITE LOOMING COMPETITION, MOST
independent advisors are not well pre pared. In fact, only 41% of independent
advisors have a written business plan and 11% have any type of marketing plan, according to research by John Bowen at CEG Worldwide.
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Don't Punt

Retirement Planning is a political football but you should still encourage your clients and their employees to take these 10 steps now to maximize their 401(k)s.
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Media Partner!

To the average consumer there are no obvious wrong choices, only unfamiliar ones. So in formulating your marketing campaign, begin by making yourself known and familiar within your local community.
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Making Your Presentations Count

Follow these steps, honed by screenwriters, educate and empower prospective clients. If you read the PREMIERE TATICAL TO Practical column last month, you know our charter:
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There is a Better Way

Seminars can be a great marketing tool if you match great content with visual aids
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The Cure for Writer's Block

Have to write a speech or article right away? Don't panic. Just follow these simple steps.
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