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The new rules of marketing focus on being found by your target market!
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Imagine marketing shifting from “interrupting” individuals to delivering something that prospects are interested in or even request. Let your competition continue to interrupt strangers with poor results, while you use an innovative marketing strategy that is designed to turn strangers into friends and friends into customers.
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Eat, Be Eaten Or Become An Expert in 14 Days
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If you’re not marketing, you may soon find yourself out of this business!
That’s not me trying to scare you; it's just the sign of the times. Wall Street would love to
see you gone. Brokers have been allowed to run wild on Wall Street for years marketing their
services based on the advice
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Most people default to advertising because there is the perception that you can control the process.
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The objective was to grow the Institute for Investment Management Consultants (IIMC), but since it didn’t have much of a marketing budget, we had to come up with something outside the box. The strategy was pretty basic—showing the value of being a member of the Institute through a series of trade articles and booklets.
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